Xiaoge Xu

Prof. Xiaoge Xu, Ph.D., is a Professor of Communication at the Sino-German Faculty of Branding, Zhejiang Wanli University. He is the founder of Mobile Studies International, the Mobile Studies Congress, the Mobile Studies Summer School, and CICI Global — a platform for human-AI co-intelligence and co-innovation. His research employs the 3M+MMR approach (Mapping, Measuring, and Modelling through Mixed Methods Research) across six fields: CICI Studies, Mobile Studies, Branding Studies, Mobile Storytelling, Experience Studies, and Global Communication. With over five decades of teaching and research across five countries, he bridges academic rigour and real-world impact.

Prof. Xu's research spans six interconnected fields united by the 3M+MMR approach — Mapping, Measuring, and Modelling through Mixed Methods Research. The six areas are: CICI Studies (human-AI co-intelligence and co-innovation); Mobile Studies (mobile experience, news, health, and storytelling); Branding Studies (AI-driven brand strategy and trust); Mobile Storytelling (village, city, and nation narratives); Experience Studies (phygital and immersive brand journeys); and Global Communication (cross-cultural media and image). Together, these fields form a coherent research agenda that bridges academic rigour, industry application, and social impact.

Prof. Xu applies the 3E+PIC service approach — Engaging, Empowering, and Enlightening through Passionate, Innovative, and Creative initiatives — to translate research into real-world impact. This section documents his work across four domains: Teaching (innovative pedagogy and AI-empowered education); Workshops & Consultancy (industry and community engagement); Outreach Projects (public scholarship and media contributions); and Gallery (visual documentation of scholarly activities). Together, these initiatives bridge the gap between academic rigour and societal benefit.

Prof. Xu has authored 8 books, 19 book chapters, and 27 peer-reviewed articles published in SSCI, CSSCI, and other indexed journals worldwide. He serves as Editor-in-Chief of the IGI Global Advances in Wireless Telecommunication Technologies (AWTT) book series since 2013, with over 103 volumes published. His publications span mobile studies, branding, experience studies, global communication, and human-AI co-intelligence — with works available in English and Chinese.

This section provides a comprehensive overview of Prof. Xu's research portfolio, organised into three categories: Completed Projects (published books, articles, and book chapters); In Progress (manuscripts and research currently under development); and Seeking Collaboration (open invitations for co-authorship, joint research, editorial partnerships, and conference collaborations). The work spans mobile studies, human-AI co-intelligence and co-innovation, mobile storytelling, branding studies, experience studies, global communication, and brand globalization. Scholars, practitioners, and institutions are warmly invited to engage.

Prof. Xu's academic journey spans over five decades and five countries — from primary and high school teacher in China, to university professor in Singapore, Malaysia, and China. Along the way, he founded Mobile Studies International, the Mobile Studies Congress, the Mobile Studies Summer School, and CICI Global. The interactive timeline below maps 17 positions across institutions worldwide, with each node linking to the full context of that role. Click any node to explore.

Prof. Xu's scholarly footprint spans six continents — four academic degrees earned across China, U.S.A., and Singapore; nine career positions at universities in China, Singapore, Botswana, Germany, and Malaysia; and conference presentations in 25+ countries. The interactive map below documents his education, career, and conference history in three selectable views. Each pin reveals the institution, role, or event associated with that location.

A curated visual record of Prof. Xu's academic life — spanning conferences, keynotes, fieldwork, and collaborative moments across Asia, Africa, Europe, and beyond. The gallery documents the Mobile Studies Congress, the Mobile Studies Summer School, the International Mobile Storytelling Congress, and research visits at institutions worldwide. Each image captures a moment where scholarship meets the world.

Prof. Xu is the founder and organiser of three flagship academic events: the Mobile Studies Congress (annual international conference since 2012), the Mobile Studies Summer School (intensive research training programme), and the International Mobile Storytelling Congress. He has delivered over 60 conference presentations and 16 invited keynote speeches at institutions and conferences worldwide. This section documents his events, keynotes, and speaking engagements.